Built for gamifiers, managers , marketers and more…
Flexible, top-tier online training from one of the leading specialists in the field. Designed and crafted by an engagement expert for anyone from any background looking to better engage their audiences.
Getting your audience to engage and stay with you all comes down to having the best plan, strategy and most successful implementation. Now this is probably self-evident, but a lot of professionals, young and even experienced, sometimes get lost in the idea and the possibilities without getting a good action plan in place first. And a great many shockingly don’t even have the foundational knowledge needed to get this done.
That’s why I’ve developed the Fundamentals Course in Audience Engagement and Experience Design or AEX Design for short. I’ve distilled my knowledge and experience of engagement theory and strategy that I’ve accrued over the last two decades into a 12-episode on-demand video course that includes a workbook and a variety of additional learning resources with each episode.
The aim of this course is to make it more accessible and affordable for those starting out in the business world, and for those who are experienced but wish to keep on learning.
What do you get?
Delivered by Albert van der Meer, the Fundamentals Course in AEX Design takes you through the foundational techniques and processes of audience engagement and experience design in just 12 on-demand episodes.
It kicks off with how to set your own epic goals, and from there it’ll take you through a step-by-step process of how you can develop an effective and successful engagement strategy so that you can better gain and retain a loyal audience for your service and/or product.
Each episode has a run time between 10 and 20 minutes. On top of that, you get a dedicated workbook so that you can develop your own engagement strategy alongside the episodes, as well as keep track of your progress. You also have the option to join a dedicated community of other professionals who have done or are taking the course.
But that isn’t everything.
Each episode also has a list of additional resources that you can read, watch and listen, to further augment your learning on top of what is offered by aeStranger.
As a final bonus, each episode also has a special item that if collected will unlock a special bonus in the final episode. But you’ll only discover that once you’ve finished the course!
Why the price?
Audience engagement, as you will discover, is about aligning the goals between you and your audience. And that once these goals are aligned correctly, then both sides should always leave the experience with a net positive outcome. There is an intrinsic value and an extrinsic value associated with what you and the audience gain.
Now that’s just a fancy way of saying that there is a specific value associated with the content that is being delivered to you.
If you have a look at the Solutions and Consulting pages, you will see that there are a variety of monetary values associated with the services that æStranger provides.
The value you get from this course is 180 minutes of dedicated video, an attached workbook, various additional resources and a dedicated community group.
And after finishing the course you will have a working audience engagement strategy that you can use for your own organisation. As well as a special bonus from Albert van der Meer.
Now all of this content is essentially what is delivered during a project if you choose to work and collaborate with æStranger, hence the value of this course is certainly worth more than the €6,990.
But I’ve been where you are, you’re likely either at the start of your career or on your way. This is a beginner’s course, after all, so to ask that amount of you would be too much. This course is here to help you, not to break the bank or suck away your time.
That’s why I believe that €239 for lifetime access is a much more fair value to ask of you and your time.
What a selection of fellow industry professionals think about the book that the course is based on
“★★★★★5/5 “Play has created strong communities since the dawn of mankind. This ground breaking book elegantly builds upon philosopher Huizinga’s concept of purposeful play and seamlessly links it to neurobiological research, motivational theory and consumer behaviour. In this thoughtful and well-researched book, the authors have masterfully blended accessible theory with practical advice which will help the reader develop their own, detailed marketing gamification strategy.””
Dr Albert Zandvoort - Professor at HEC Business School, Psychotherapist and Entrepreneur
“★★★★★5/5 “Press Start is a particularly insightful book and easy read for anyone interested in game mechanics. Van der Meer and Griffin turn industry jargon into a practical and useful framework that can be applied to a multitude of business challenges right away.””
Thomas Clever - Managing Director and Co-Founder, Clever Franke
“★★★★★5/5 “Whether you are an experienced marketer or just starting out on your career, Press Start provides a useful overview of the fundamental principles of marketing – from Maslow’s Hierarchy and the core motivational levers, to the modern complexity of human behaviour and a new tier of human needs. With tried and tested case studies Press Start will set your goals and metrics, build a business case and develop your own marketing gamification strategy.””
Sarah Sherwin - Managing Director, Broad Street Communications Ltd.
“★★★★★5/5 “For anyone wanting to understand, apply and implement gamification when it comes to marketing, read this book. Dan and Albert leave no stone unturned, analysing motivation and psychological theories, providing real-life case studies, stories and principles., whilst providing you with a toolkit to design your own gamification solution to allow you to better connect with your clients and potential customers.””
Simon Heyes - founder of Novel
Halfway through and already found many practical ways to improve and apply what I've learned to my work as a marketer. Would recommend to any marketer trying to find a better way to engage their customers more effectively
Halfway through and already found many practical ways to improve and apply what I've learned to my work as a marketer. Would recommend to any marketer trying to find a better way to engage their customers more effectively
Read LessExcellent overview and motivational start. Love the GoPro story - ready to go.
Excellent overview and motivational start. Love the GoPro story - ready to go.
Read LessIn a rapidly changing business ecosystem, you should learn from the best.
Course Introduction
AEX Design Fundamentals Workbook
AEX Design Fundamentals Workbook Download
Section 1 Overview
Episode 1: EPICQ Goals
Episode 2: Targets, Milestones & Rewards
Episode 3: Case Study
Section 1 Quiz
Section 2 Overview
Episode 4: The 3 Ps
Episode 5: Case Study
Section 2 Quiz
Section 3 Overview
Episode 6: FABELs
Episode 7: The Experience Path
Episode 8: Case Study
Section 3 Quiz
Section 4 Overview
Episode 9: Engagement Mechanics
Episode 10: Reflection & Metrics
Episode 11: Finale - Case Study
In case we haven't covered everything, have a look through our frequently asked questions.
If you’re starting out in business, marketing or gamification, then this course has the tools that will help you out. And if you’re already a few years into your career then this course has a great many case studies and exercises that will help you refine your expertise. This course is the ideal addition to any formal educational degree you might have done before. As many are heavy on theory, this course will give you practical and applicable examples and techniques to give you that extra boost.
The AEX Design Fundamentals Course consists of 12 on-demand episodes. Each episode lasts between 10 and 20 minutes. The recommendation is that you do at least one episode a week along with the recommended quests, homework and additional resources. One episode a week is recommended as this will allow you to spend the appropriate amount of time on each piece of learning. As well as allow you enough time to reflect on the work and progress you have done so far. If life gets a bit too busy, try not to leave more than a working week between each of the episodes. Overall it is possible to finish the course in 2-3 months at this rate.
Despite this being a fundamentals course, don’t be fooled. The more you put into it, the more you will get out of it. The intensity of the course is set by your level of commitment. So, if you simply want a surface-level experience then the course episodes will be enough on their own. But if you wish to get the maximum out of the course and understand how powerful the tools and techniques are, then setting aside at least 2-3 hours per session is recommended. This will give you the bare minimum of time to watch the episode, understand and learn its content, as well as do the additional resource learning and the homework quests given to you.
The course is priced at a very competitive €239 inc. VAT in price. But the value you will get is the same as a full-on 1-to-1 consulting project with æStranger, which starts at €16,000. What you will get out of the course is a fully functioning and implementable audience engagement strategy by the end. But only if you do the homework and quests given throughout the course with each episode. The content is valuable, but the real value comes from you engaging with the course and its content.
You can take the course anywhere and any time. There are no restrictions to time and place. Nor are there restrictions to whether you require prior knowledge. This is a beginner course after all. Though depending on the country/territory that you are, aeStranger cannot guarantee access. Some countries currently have restrictive laws and/or strict controls around streaming and video content. Please research beforehand whether this is true for your location, as aeStranger is not liable for nor can it help you access the course if you are in a restricted location.
That’s really easy. Just hit that big BUY NOW, or hit one of the buttons below this FAQ to get going and start your adventure in learning!
æStranger’s AEX Design Beginner’s Course gives you the tools and knowledge to power-up your career and business. 12 on-demand episodes based on two decades worth of experience and knowledge from Albert van der Meer, and more. This course is designed for anyone from any background. Whether your starting out in your professional career or are already a few years into it, this course will help you refine your expertise. Joining the course will offer you a wide ranging network of other professionals, as well as the opportunity to converse with Albert himself when you finish the course.
